So what�s the story? Cigna asked Acxiom Digital Impact to create some banner ads that would get people�s attention�fast. They wanted to drive a first time acquisition audience to their website to get their free quote, and apply. But these consumers don�t have any brand affinity to Cigna, little if any information about Cigna, and are the hardest to convert.
So what did we do? ADI created colorful, eye-catching animated banners with clear, concise messaging touting some of Cigna�s key benefits:
� 24/7 �nurseline�
� Affordability of their individual and family plans.
So what happened? These unique banners really cut through the clutter, grabbed the target�s attention and sent a healthy dose of new consumer traffic to the Cigna site.