Best Retail Email Message Campaign

Winning Colors for Garnier

With Olia, Garnier wanted to start a “haircolor revolution”. So they turned to us to launch their new product through a visually stunning, dynamic responsive campaign. Our breakout email introduced Olia and the microsite, and got people talking. Next, the Olia Mobile Salon email series enticed recipients to sign up for a free appointment, with subsequent appointment confirmations and reminders. Lastly, the sensorial experience email invited women to “experience” Olia for themselves through microsite links to reviews, videos and tutorials. And guess what? The haircolor revolution began.

Contributors:

Global Creative Director:	Christine Cucuzza
Art Director:	Piyush Panchal
Copywriter:	Emily Preston
Account Manager:	Sarah Moore

ACXIOM

Location: USA