Winning Colors for Garnier
With Olia, Garnier wanted to start a �haircolor revolution�. So they turned to us to launch their new product through a visually stunning, dynamic responsive campaign. Our breakout email introduced Olia and the microsite, and got people talking. Next, the Olia Mobile Salon email series enticed recipients to sign up for a free appointment, with subsequent appointment confirmations and reminders. Lastly, the sensorial experience email invited women to �experience� Olia for themselves through microsite links to reviews, videos and tutorials. And guess what? The haircolor revolution began.