The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

BAILEY LAUERMAN


SHOO THE FLU

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Best Health Care Social Media Campaign

Our audience was parents and children who had not yet received a flu vaccination.

Contributors:

Creative Director: Sean Faden
Art Director: Marcelo Plioplis
Connections Strategy: Mary Palu
PR Account Executive: Emily Chinowth
Copywriter: Neveen Hegab
Copywriter: Jim Watson
Illustrator: Joe McDermott
Art Director, Illustrator: Ben Kamprath
Information Architect: Ron Eis
Production Manager: Gayle Adams

BAILEY LAUERMAN

Location: United States of America

About the Agency:

We tell a good story. Because people think in stories. Our brains are wired that way. So it shouldn't be surprising that you can't have a brand without a darn good story. It gives a brand its meaning. Involves people in it. Makes people care about it. A good story, well told, can change a brand's destiny. Rewrite its future. And what's good for a brand is good for business. No company ever went broke capturing the imagination of its customers. So it's a lucky thing we have a knack for simple, honest storytelling. Maybe it's the Nebraska in us. Certainly, it's why Bailey Lauerman is one of the most awarded creative agencies in the country. Why we've attracted a team of the best creative and strategic talent. And why we have the privilege of supporting some of America's leading brands. Yes, business is always good when you have a great story to tell.