The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Integrated Ad Campaign
The Mirage Hotel & Casino transitioned from a monolithic, broadcast brand to a conversation-driven brand via a digital heavy, multi-channel communications strategy. Using innovative and dynamic in-language content, The Mirage provided targeted, relevant content and creative copy to connect directly with the audience�s interests and behaviors. The Mirage content excellence strategy utilizes lifestyle videography and photography assets segmented and targeted to the Boomer, Gen X and Gen Y audiences as a video ecosystem. The contextual focus is directed per each demographic via storytelling in owned, paid and earned environments. Our strategy is to further the connection and relationship with our consumers (brand health and engagement focus) vs. bottom of funnel hard-sell tactics established over the past 5 years.
Contributors:
| Associate Creative Director: | Christopher Leon |
| Creative Director: | Javier Iniguez |
| Copywriter: | Jeff Horn |
| Sr. Visual Designer: | Colt Solano |
| Visual Designer: | Nicole Lavelle |
| Visual Designer: | Vanessa Gonzales |
| CGI Artist: | Christopher Pitcher |
| Account Director: | Jessica Martinez |
| Account Manager: | Kay Anderson |
| Visual Designer: | Adrian Mays |
EFM AGENCY
Website: www.efmagency.com
Location: USA
About the Agency:
Experiences for Mankind (EFM) is a full service advertising agency based in downtown San Diego. We create meaningful brand experiences worth sharing by building a trusted rapport with each other, our clients and the world. We pride ourselves on our ability to exceed expectations and creatively redefine the advertising norm through innovative strategy. We dream big, ideate the impossible, and gracefully execute, all with a firm understanding of relevant insights and measurement needed to adapt for tomorrow.