The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Online Video
EFM has developed a messaging approach that will live and adapt within The Mirage video ecosystem. The contextual focus will be directed per demographic and live harmoniously with the over-arching brand concept of �Dream With Your Eyes Open��.
The Mirage has a strategic imperative to define a unique, ownable video style and deploy it appropriately across the strategic framework. We call our visual creative strategy, �Sublime Mirage Moments�, which leverages the high-frame-rate video shot to create multi-speed storytelling in a distinctive way that works across multiple platforms and environments.
The videos will play in owned, paid and earned environments.
Contributors:
| Associate Creative Director: | Christopher Leon |
| Creative Director: | Javier Iniguez |
| Copywriter: | Jeff Horn |
| Video & Motion Designer: | Mike Montemarano |
| Musical Composer: | Ted Kocher |
EFM AGENCY
Website: www.efmagency.com
Location: USA
About the Agency:
Experiences for Mankind (EFM) is a full service advertising agency based in downtown San Diego. We create meaningful brand experiences worth sharing by building a trusted rapport with each other, our clients and the world. We pride ourselves on our ability to exceed expectations and creatively redefine the advertising norm through innovative strategy. We dream big, ideate the impossible, and gracefully execute, all with a firm understanding of relevant insights and measurement needed to adapt for tomorrow.