The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Online Campaign
Audience Stein Eriksen Lodge is a luxurious Park City hotel welcoming ski enthusiasts, near and far. Stein Eriksen Lodge is a AAA Five-Diamond hotel where guests can enjoy ski-in and ski-out access to Deer Valley Resort. The hotel also offers gourmet dining. Goal Stein Eriksen Lodge�s goal is to promote their ski and spa packages to promote group or family getaways and to increase online bookings. Travelclick�s goal is to create advertisements that immediately spark recognition to the hotel�s brand and website as well as creating an eye-catching design, while at the same time keeping it simple. The ad-copy is attention-grabbing along with a clear call to action. Results Our Campaign Analysts at TravelClick observed a great increase in revenue, as well as bookings. During the first 10 months of the campaign, Stein Eriksen Lodge�s Display Remarketing campaign drove 179 extra bookings with a 16:1 Return on Investment. This campaign delivered $204,680 in incremental revenue!
Contributors:
TRAVELCLICK, INC
Website: www.travelclick.com
Location: USA
About the Agency:
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company’s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Barcelona, Bucharest, Chicago, Dallas, Dubai, Hong Kong, Melbourne, Orlando, Ottawa, Paris, Shanghai and Singapore. The Company also provides its hotel customers with access to a global network of over 600 travel-focused partners. Follow TravelClick on Facebook, Twitter and LinkedIn.