The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Tv Mobile Application
Battle of the Beards is the official mobile game of Duck Dynasty. The original IP was concepted, developed and launched by RED Games, a division of RED Interactive Agency, and A&E Networks on the App Store, Google Play, and Amazon App Store.
Battle of the Beards drops fans of Duck Dynasty feet first into the Louisiana backwoods and challenges them to master the day-to-day tasks and antics of the bearded Duck Commander crew. In the game, players create their very own customizable redneck character and compete in sets of rapid-fire mini-games based on the Robertson family�s favorite redneck activities. As players master the fast-paced redneck challenges, their character evolves from a clean-shaven yuppie into a full-blown bearded redneck.
Battle of the Beards climbed to the #1 app overall on the App Store and was featured by Apple in "Best New Games" less than 24 hours after it was released. Battle of the Beards maintained the #1 position for over 15 days. The holiday version of Battle of the Beards was also featured by Apple in �Holiday Cheer� on the App Store. Additionally, the game was featured in �Games to Watch� on the Google Play store.
Contributors:
| A&E Networks | |
RED INTERACTIVE AGENCY
Location: USA
About the Agency:
RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.