The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Movie Website
RED Interactive Agency teamed up with Microsoft Internet Explorer and Lionsgate to create The Hunger Games Explorer (HGE), a one-stop digital portal for the Hunger Games franchise. The HGE serves as a cross-platform social aggregator that pulls related content from the top five social destinations online (Twitter, Facebook, YouTube, Instagram and Tumblr) in real-time, connecting fans through these social networks. Expanded gamification features add a competitive twist to the site and allow fans to interact with the franchise like never before. After registering their District I.D., users are encouraged to view, share and create content, and compete in a number of fun competitions for the chance to earn virtual badges and exclusive prizes. The HGE also doubles as the official movie destination, where fans can come to see the latest film trailers, posters, images and other released content. The Hunger Games Explorer is the definitive voice for all things Hunger Games.
The experience logged nearly 1 billion Twitter impressions in the first 24 hours, and has over 15 million page views to-date.
Contributors:
| Lionsgate | |
| Microsoft IE | |
RED INTERACTIVE AGENCY
Location: USA
About the Agency:
RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.