The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Science Website
RED partnered with BBC Worldwide to launch an educational site filled with fun facts, news and interactive components to promote the Walking with Dinosaurs brand. The site was developed in HTML5 and uses subtle CSS3 to achieve 3D transformations and flip clock timers. Expanded gamification features, interactive comparison graphs and custom infographics for each dinosaur serve to drive user engagement. Twice a month, virtual eggs hatch new dinosaurs, thereby introducing fresh content and encouraging both user interaction and repeat visits.
The movie section of the site is a combination promotional and educational resource that takes users inside the WWD 3D film. It features a fully responsive character page that is integrated with WWD master brand content, driving users back and forth from the characters to the facts. The EPK site is localized for 10 different languages and features trailers and images exclusive to each region. Activities suitable for all ages immerse users further into the experience as they play games, solve puzzles and watch videos about related content.
Contributors:
RED INTERACTIVE AGENCY
Location: USA
About the Agency:
RED is a full-service digital agency. We are comprised of experienced strategists, creatives, technologists, designers, marketers, storytellers, and inventors. And together we form a passionate collective dedicated to creating the most meaningful and effective digital solutions for progressive brands. We consistently deliver results for our clients by first gaining a deep understanding of their needs and target market, and then combining insight-driven strategy & ideation with the highest levels of execution. Ultimately, we find gaps in the marketplace and bring our unique brand of innovation to the digital landscape.