Best Real Estate Rich Media Online Ad

Searching for Live Open Houses in New York can be a daunting experience. Today each brand competes for awareness and engagement by driving potential clients to their sites.
Inoventiv launched its first Search&Display Expandable ad on StreetEasy, for Halstead Property, New York. In several short years, StreetEasy has become the go-to website for residential real estate in New York. The Search&Display Halstead Open House Campaign brings the real time listings, into the Online Display Ad and further allows the user to narrow the search by simply selecting a borough or location within New York which immediately populates the ad with real time Open House listings. This Campaign has shown an unprecedented increase in interaction time, listing views and click throughs. Because of this engagement, Search&Display performs better than any other Rich Media ad, increases the dwell time dramatically and qualifies the user, before they leave the host site. Search&Display – a powerful and patented way to make every ad relevant to every user.

Contributors:

President, Inoventiv:	John Marshall
EVP, Halstead:	Jim Cahill
CTO, Halstead:	Vincent D'Agostino
CTO, Inoventiv:	Clint Boal

INOVENTIV CORP

Location: Canada

About the Agency:

Inoventiv's patented format, Search&Display has opened a whole new medium to marketers and is radically changing the way users interact with online advertising using search. The concept is a simple one: Allow users to personalise advertising —make it relevant and want to engage with—when they want to use it, all without interruption and all without ever leaving the page.