We created two formats � print and digital � to reach a broad audience. Both versions included breathtaking, iconic images and stark, minimal copy, making the issue at hand accessible and too close for comfort.
The book � printed on beautiful, thick paper � was part of a comprehensive Direct Mail package while the digital version existed on a microsite. The site�s stunning visuals and fluid transitions appealed to a younger, more technologically literate audience.
The site was complemented by emails, web components and social media posts, and the microsite itself was easily shareable.
After reading, the viewer knows beyond a shadow of a doubt what is at stake.
