The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Computer: Software Website
Since 2005, Carbonite has been a leader in providing online backup solutions to consumers worldwide. In the years since, the competition in the category has heated up. In 2013, Carbonite made the decision to switch gears and target a new audience: small businesses. Enter: the new Carbonite.com. This is a website with two tasks: explain the category of online backup, and then, through simple product offerings, get customers to the plan that�s right for them. Big, gorgeous imagery. Smart, personable copy presented in a fresh editorial format. We re-organized the product lines in a way that allowed users to quickly and efficiently find and buy the product most suited to their needs. And created a whole new section, 'In Action', populated with case studies to demonstrate Carbonite's proven ability to address the online backup needs of small businesses. When launched the performance of the site skyrockets across all measures. One Carbonite associate said they had never seen such a dramatic improvement in performance on any site.
Contributors:
| Worldwide Chief Creative Officer: | Gaston Legorburu |
| Creative Director: | Alan Pafenbach |
| Sr. Copywriter: | Adam Cote |
| Sr. Art Director: | Carlos Perez, and Laura Parrish |
| Sr. Experience Designer: | Linda Mateos |
| Experience Designer: | David Sutton, and Mimi Weber |
| Copywriter: | Kerry Lynch, and Lawrence Wang |
| Designer: | Shawl Carroll, and Sarah Peng |
| Content Strategist: | Sarah Jones |
| Account : | Michael Maione, and Cory Ip |
SAPIENTNITRO
Location: USA