The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
KLICK INC.
2014 EXPERIENTIAL RECRUITING CAMPAIGN - DISPLAY ADS
Best Employment Online Campaign, Best Marketing Online Campaign
From July 21 to 25, 2014 Klick Health, the world’s largest independent digital health agency, debuted a brand new recruiting tactic: Experiential Recruiting, with our “Get a Taste of Life at Klick” campaign. With an expected growth rate of 50% in 2014, we need to rapidly increase our workforce, but attracting the approximately 100 high-quality, talented individuals who fit with Klick’s people-centric culture is not a small task.
As a digital-first agency, we relied on multiple digital elements to drive traffic to our campaign, including digital elevator ads in competitors’ buildings, and digital advertising in marketing trade magazines (including marketingmag.ca and strategy online). Consistent imagery and messaging united the campaign.
To highlight our digital focus, we ran digital ads in the elevators of our competitors’ buildings which encouraged the target audience to visit the campaign's landing page and tweet requests for errands to @KlickConcierge.
Digital advertising ran in marketing trade magazines (including marketingmag.ca and strategy online) throughout the target geography. Three main formats were chosen to maximize exposure.
Contributors:
| Director, Marketing Operations: | Geoff Wyatt |
| Senior Art Director: | Franklyn Pereira |
| Senior Designer: | Ming-Li Kuo |
KLICK HEALTH
Website: www.klick.com
Location: Canada
About the Agency:
Klick Health is the world’s largest independent digital health agency, laser-focused on creating solutions that engage and educate about life-saving treatments. Klick helps inform and empower patients to manage their health and play a central role in their own care. Every solution hinges on Klick’s in-house expertise across the digital universe – strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile. In 2014, Klick won over 125 awards for its client work, corporate management and culture, including being named one of country’s 10 Most Admired Corporate Cultures, Top 10 Best Places to Work, Best Employers, Fastest Growing Technology Companies, and Best Managed Companies. Established in 1997, Klick has teams in Chicago, New Jersey, New York, Philadelphia, San Francisco and Toronto. For more information on Klick, go to www.klick.com. Follow Klick on Twitter @KlickHealth.