The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Food Industry Online Video
There's pasta you find in the pasta aisle, and there's BUITONI freshly made pasta. Our strategy was to position BUITONI against dry, boxed pasta to highlight the product benefits. Captivating food prep video with witty, slice-of-life scripts touted the benefits of freshly made pasta over dry, and gave BUITONI a unique voice in the pasta category.
Contributors:
| Executive Creative Director: | Joanne Kim |
| Creative Director: | Jim Sollisch |
| Art Director: | Eric Holman |
| Copywriter: | Kevin Delsanter |
MARCUS THOMAS LLC
Website: www.marcusthomasllc.com
Location: United States
About the Agency:
Marcus Thomas grew up like most agencies – strongly rooted in brand-building principles. We have a firm grasp on how the four Ps of marketing affect a company’s bottom line. We’re schooled in marketing strategy and consumer insights. What makes this agency different is that we saw a long time ago that a brand cannot be wholly owned and managed. Or picked up and protected from the outside world. It never could. In the mid 1990s, that awareness drove us to see how digital strategies and technologies might impact a brand and its constituencies. So we grew our digital DNA. We hired digital natives. We made sure everyone in the agency had a POV on emerging technologies, platforms and social media. And we built a development team that is unmatched by agencies of our size. Today, Marcus Thomas is a fully integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. We focus our digital DNA and organize our research, account service, creative, media and public relations teams into four communities of practice: CPG, B2B, Home & Garden and Professional Services. But we’re not overly rigid. We’ve learned to get out of the way and let the magic happen. Marcus Thomas is the product of a union between two of Northeast Ohio’s oldest and largest independent advertising and public relations firms: Marcus Advertising, founded in Cleveland in 1946, and Ira Thomas Associates, founded in Youngstown in 1937. DigiKnow, a pioneering digital marketing and technology firm in Cleveland and Buenos Aires, joined Marcus Thomas in 2011. Think creatively. Risk intelligently. Work passionately. Makes a great t-shirt, but it also happens to be our vision statement. We live to find new ways to solve problems.