The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Consumer Goods Online Ad
The Scotch-Brite™ brand, one of 3M’s strongest consumer assets, wanted to expose their consumer base (Queen of Clean) to the breadth of their cleaning tools portfolio. The campaign strategy was to convince the audience that Scotch-Brite brand has ALL the tools they need for cleaning all around the home.
As one part of the total campaign, the brand wanted to work with a native platform to seamlessly integrate their message alongside contextually relevant content where users would be most receptive to the ads. In partnership with their agency of record, Grey, TripleLift was selected to ensure their visual content was designed to seamlessly match the unique look and feel of hundreds of sites meeting their targeted audience. The result was beautifully integrated ads that looked unique to every site, with the agency and brand only having to send over an image, logo, copy and a landing page.
Contributors:
| Media Supervisor: | Carline Lie |
| Asst. Media Planner: | Laura Rose |
TRIPLELIFT
Location: United States
About the Agency:
About TripleLift TripleLift makes native programmatic simple, scalable, and effective. Leveraging pioneering computer vision technology, TripleLift seamlessly transforms visual content like images and video into engaging native ads that that match the unique look and feel of a publisher’s website. Accessible via the industry’s first real-time, native programmatic exchange, TripleLift helps marketers reach millions of consumers across any device, at scale. Since 2012, TripleLift has delivered meaningful results for some of the world’s biggest brands through what it calls the next evolution of display advising. TripleLift was named 212 NYC and The New York Times Ad Tech Startup of the Year, and joined Forbes list of Most Promising Companies in America in 2015. For more information, please visit http://www.triplelift.com.