Best Insurance Social Media Campaign

Instead of shopping for their own car insurance, the majority of Millienials simply opt for the same insurance company their parents use, often passing up hundreds in savings. For these overgrown infants, our “Baby Man” campaign is a wake-up call – a not-so-subtle portrayal of how ridiculous their dependency makes them look, and a friendly reminder to choose their own car insurance and save.

Contributors:

Executive Creative Director:	Wade Devers
Executive Creative Director:	Pete Johnson
Group Creative Director:	Sean McBride
Copywriter:	Joshua Kahn
Art Director:	Alyssa Wilson Georg
Art Director:	Nate Donabed
Producer:	Jaime Guild
Social Media:	Matt Karolian
Social Media:	Brandon Schug
Social Media Designer:	Cristin Barth

ARNOLD WORLDWIDE

Location: USA