The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Mobile Mobile Application
Young people and brands trying to reach them. You know how the old story goes. Young people evaluate brand offers and good deals more than anyone. But more valuable offers can be given by any brand with a sufficient budget. The truth is youngsters feel a strong bond with brands that make them feel more special than others. The problem was that telecommunication marketing in Turkey was still price-oriented but with smart phones in their lives, the young expected more than just affordable prices. The market needed a totally different approach. Aware of this need the youth sub-brand of Turkey’s leading mobile operator gnctrkcll brought customer services, brand benefits and social media interactions together into a mobile app. At the heart of this applicaition was a gamification engine that allowed us to track the footstep of our members. The target group in long term were the 7 million gnctrkcll members aged between 14-26 years who were provided with numerous services, advantages and benefits. The target group in medium term were the 1.5 million gnctrkcll members who owned smart phones. This age group’s highly-specified interests and the need to differ from the rest of the market in order to attract their attention, called for a gamification center that would be embedded into the mobile application and thus present totally personalized offers.
Contributors:
| Manager Partner: | Burak Günsev |
| Manager Partner: | Burçak Günsev |
| Leading Account Manager: | Serkan İkiz |
| Jr. Copywriter: | Oğulcan Ture |
| Creative Director: | Enis Baruh |
| Turkcell Marketing Manager: | Melis Kesan |
| Turkcell Product Manager: | Merve Erdinc Sener |
| Creative Head: | Mert Taner |
| Turkcell Adversiting Manager: | Bahar Ucanlar |
| General Director: | Sureyya Ciliv |
WANDA DIGITAL
Location: Türkiye