Best Entertainment Online Newsletter Campaign

GET REWARDED LIKE A HERO

The release of The Amazing Spiderman 2 in June was the perfect movie event for Sony Rewards to start promoting all the ways to Earn points with Sony Rewards. We launched a newly designed set of responsive templates, across 4 waves of communications, that would educate members on earning and redeeming points through all things Spiderman. From bidding on the Showstopper Premiere, playing and sharing the interactive Endless Swing Game, uploading ticket stubs, and even purchasing the PlayStation Spiderman Game - the ways to earn while also being entertained, were amazing!

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director :	Rich Patterson
Associate Creative Directors:	Kris Geist, Nicole Stevens
Managing Copywriter:	Joe Cross
Senior Account Manager:	Sarah Moore

ACXIOM CORPORATION

Location: United States