The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Entertainment Rich Media Online Ad
As well as being a huge commercial success for Dreamworks, the
animated fantasy film How To Train Your Dragon received two Oscar
nominations and garnered widespread critical acclaim. The second
instalment of the trilogy – How to Train Your Dragon 2 – was eagerly
awaited not only by the public but also by an industry keen on seeing
Dreamworks’ deployment of new, cutting-edge animation software. Our
strategy at Think Jam was to capture the broad appeal and sophisticated production
of a box-office hit.
To support the film’s release, Think Jam produced high-impact takeovers
using some of the rich creative assets made available by 20th Century
Fox alongside paid-for stock footage. These visually striking
animations were edited and created using Adobe After Effects, using
Dynamic functionality created in Action Script 3. From ingenious
sidebar content to full-page immersive animations, our work made for a
striking and compelling signpost to a magical, fantastical world of
Dragons and Vikings.
Functional info:
Full skin animation – parallax effect on mouse movement
Overlay appears on the site content – can be closed on click
Click to expand top panel to open the video
Local video plays, video controls and replay option available.
Translations as they appear
NÄIN KOULUTAT LOHIKÄÄRMEESI 2 = HOW TO TRAIN YOUR DRAGON 2
NYT ELOKUVATEATTEREISSA = IN CINEMAS NOW
USKALLATKO HERÄTTÄÄ LOHIKÄÄRMEEN= ARE YOU BRAVE ENOUGH TO WAKE UP THE DRAGON? (On click this expands the ad)
HEINÄKUUSSA = THIS SUMMER
ON VAIN YKSI TAPA LENTÄÄ = THERE IS ONLY ONE WAY TO FLY
SULJE = CLOSE
Contributors:
| Media Director: | Rory Hallam (Think Jam) |
| Media Producer: | Jack Thoburn (Think Jam) |
| Art Director: | Nick Ashton (Think Jam) |
| Associate Director, Digital Creative: | Mike Reeder (20th Century Fox) |
| Online Marketing: | Jaimie Nakae (Dreamworks Animation) |
| Digital Marketing Manager, Europe: | Adam Thompson (20th Century Fox) |
| Marketing Manager: | Katja Kajes (Fox Finland) |
| Strategic Planner: | Juha Halmesvaara (Mediatoimisto Voitto Oy) |
THINK JAM
Website: thinkjam.com
Location: United Kingdom
About the Agency:
Think Jam is a Entertainment Marketing company.