The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Internet Service Provider Integrated Ad Campaign
Turkcell Superonline is one of the biggest Internet Service Providers in Turkey. In order to advertise their new fiber Internet service package, they preferred to work with two celebrities. Online and offline campaigns were on air at the same day. The goal of the campaigns was to reach all Internet users in Turkey. With the aim of increasing the reach of the campaigns we used four different online video formats. On the first days of the campaign, all YouTube users have seen the Turkcell Superonline’s video as the first video ad by the help of YouTube First Position ads, which is one of the YouTube reservation based formats. Then, cross-device(desktop+mobile) YouTube Masthead ads were published. During those days campaign reach were enriched by YouTube in-stream ads. In the following two weeks, in-streams ads were also active. As a result of all campaigns there was 2,549,020 ad impressions for a day from YouTube First Position Ads. Besides, there were 27,362,478 YouTube Masthead impressions during three days. Also, 5,800,000 unique users have seen Masthead creative. When the campaigns were finished six videos have been viewed more than 8 million times. Masthead URL: http://www.richmediagallery.com/galleryDetail/?id=36042 Video URLs: 1. https://www.youtube.com/watch?v=Yi_KHfe4De4 2. https://www.youtube.com/watch?v=rLpGLXgQJDo 3. https://www.youtube.com/watch?v=EWxgYnRPbjg 4. https://www.youtube.com/watch?v=pr1G8t9FSTg 5. https://www.youtube.com/watch?v=YfSJ1Kq6vRo 6. https://www.youtube.com/watch?v=SWI20h_i9Aw
Contributors:
| Vice President of Marketing: | Meltem Şahin |
| Marketing Communications Manager : | Bilge Onur Gönenç |
| Doğan Kurt: | Digital&Interactive Media Brand Manager |
SEM İNTERNET
Location: Turkey