Why tell you all about the All-New Genesis when we can show you? We created a premium gift car lovers are familiar with—a large poster featuring a beauty shot of the stunning Genesis. But this poster had a twist. One side would feature only a cityscape and you had to download and use our Next Genesis App to see the full Genesis. The App let our audience interact with the Genesis, and allowed us to direct them to video and web content in a new way.
INNOCEAN USA
Location: United States
About the Agency:
Founded in 2009, INNOCEAN Worldwide Americas is headquartered in Huntington Beach, California, with offices in New York, Chicago, and Dallas. With 400 employees, INNOCEAN Worldwide Americas is part of the INNOCEAN Worldwide network and currently serves as lead agency for Hyundai Motor America and Genesis Motor America, as well as partners with KIA Motors America and Hankook Tire.