The aim of the project was to differenciate from the other Caps applications and create a different entertainment platform. The target audience is the young crowd that use social media actively and enjojs sharing contents. This is the first application of it’s kind that is generated in telecommunication sector. The idea was spreaded with WOM on social media to reach maximum users. Users either chose pictures from the ready images in the gallery or took their own picture, then add a text on it and shared on their social media accounts. Users also could follow their friend’s caps on the same platform. CapsMatic targetted to ease to create caps and to activate user’s interaction on social media. It turned out to become a interplay between users within the same platform. The download numbers are as follows: Apple: 17.269 Android: 45.399
