The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Pharmaceuticals Social Media Campaign
Intouch Solutions, working in partnership with Biogen’s ALPROLIX brand team, outlined the following strategic objectives in developing the branded ALPROLIX Facebook page: Promote and safeguard the Biogen ALPROLIX brand identity while establishing and building relationships with all key stakeholders, empower patients to share their stories with the goal of activating their peers to request more information from their physicians, and provide disease state education in a social manner, and develop content that can be integrated into a larger social ecosystem and multi-channel brand experience
Additionally, Intouch Solutions engaged in Active Online Listening (AOL) to help uncover marketplace strengths, weaknesses, opportunities and threats and use this information to guide future social media strategy and planning.
The page was one of the first in the pharmaceutical community to allow user commenting to promote authentic user engagement. This along with the development of captivating posts, and a targeted paid media plan, resulted in 10,000 fans within a few months of launch.
The Facebook page launched in Q4 of 2014.
Contributors:
| vice president, account services: | Chad Smith |
| senior manager, social media: | Jackie Walter |
| social media analyst: | Nicole Papageorgiou |
| senior account manager: | Sheila Phillips |
| facebook media manager: | Kristen Adams |
| account administrator: | Bibi Ali |
| creative director: | Charley Aldridge |
| senior art director: | Hattie Stearns |
| account director: | Cory Vance |
| vice president, executive creative director: | Michelle Ziekert |
INTOUCH SOLUTIONS
Location: USA
About the Agency:
Founded in 1999, Intouch Solutions Inc. employs 700 individuals and is a privately held marketing agency headquartered in the Kansas City area with offices in Chicago, New York, London and Mumbai. Specializing in solutions for the pharmaceutical and healthcare industries, Intouch is redefining what marketing means to these industries. Contact Intouch at getintouch@intouchsol.com or visit them on the Web at www.intouchsol.com.