Best Real Estate Interactive Application

Objective:
Given that the famous Japanese cartoon characters PomPomPurin catch lots of attention from the public, it is sensible for us to put the creative of focus on them. A delightful, funny and easy-to-play Facebook game is needed to serve as a gateway and draw online target audiences to the event. Meanwhile, since online users are invited to share their game results online, the amount of people being reached surges.

Apart from the Facebook game which helps create buzz and visits, we put forward another crucial issue — how can we enhance the visiting experience and even direct visitors to online? A digital claw machine is the tool to solve. As for audiences who have completed the Facebook game, it allows them to enjoy the clawing game as rewards. At the same time, the machine acts as the customer touch point for shoppers who have not played the Facebook game or have not even been noticed of the event.

For more details, please refer to http://layout.pixopunch.com/pixopunch/awards/2015/IAC/html/mcp/mcp.html.

Contributors:

Project Director:	Ben Woo
Digital Creative Director:	Alvin Li
Project Management:	Summer Wong, Fanny Chow
Digital Creative:	Wyman Wong, Cathy Yip, Steven Poon
Developer:	Teddy Wong, Wyman Kong, Nicky Chan
Programming:	Alvin Ho, Nio Cheng, William Yip

PIXO PUNCH LIMITED

Location: Hong Kong