The Biotechnology Industry Organization (BIO) has a big mission: to heal, fuel and feed the world. It's the type of job normally tackled by superheroes. When it came time to promote BIO's annual conference, they turned to Fixation. We delivered a concept based on the idea of everyday superheroes, the biotech professionals that are doing the daily work of making the world a better place. The look was in keeping with BIO's established brand tone: fun yet professional. The result was a campaign that worked across all media, from interactive to print, in a compelling, engaging way. The banner ads showcase the main campaign elements in a limited space — the sign of a super idea.
