The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Restaurant Online Video
In 2014, Quiznos decided to make the shift from a focus on traditional advertising to digital content. We built Toasty.tv, an entertainment digital platform that combines video, curated and user-generated content. The main objective was to produce culturally relevant entertainment that would engage our target audience and get them talking about the brand again. "House of Thrones" is a mashup of "House of Cards" and "Game of Thrones" and was the first in the series to go viral. Results to date include: - Over 1.9M views on YouTube (over 1.2M views in the first 2 weeks) - 36,341 engagements (shares, likes, comments) - Over 100% increase in YouTube subscribers as a direct result of the video - 2.5M minutes spent with the brand in the first 2 weeks after launch - Store locater traffic up 76% YOY during the two week timeframe after launch - Retweeted by Kevin Spacey himself - Talked about in over 200 articles and blogs globally
Contributors:
| Client: | Chris Ruszkowski |
| Founder: | Moz Mirbaba |
| Director/Editor/VFX: | Oren Kaplan |
| Executive Creative Director: | Andrew Smits |
| EP/SVP Production: | Joseph McKelheer |
| Post Supervisor: | Emiliano Haldeman |
| Writer: | Devon Kelly |
| Producers: | Rosie Kaller/Joe Hardesty |
| VP/Planner: | Karen Valliant |
| Social/Digital Strategy: | Nicole Burford |
WINDOWSEAT
Location: USA