The New York Palace, a New York City luxury hotel, was interested in maximizing bookings for their high-end suite accommodations by targeting an affluent audience that had booked a flight to New York City.
The specific goals were to: 1) Increase revenue and occupancy for their luxury suite accommodations, and 2) Generate awareness and recognition for The Towers at The New York Palace, which houses 176 luxurious guest rooms and suites.
The New York Palace worked with HeBS Digital to launch a campaign through Adara, a Top Travel Network with first-party travel data from airlines and other travel planning resources, which allows advertisers to target high-end customers known to be traveling to a destination during a specific time.
The eye-catching banners featured visuals of the suite accommodations, as well as marketing messages promoting suite promotions, packages, and discounts. The campaign resulted in generating over $171K in revenue and a Return on Ad Spend of 2067 percent.
