Best Entertainment Social Media Campaign

ARIA Resort & Spa is a luxury 5-diamond resort and casino on the Las Vegas strip. ARIA wanted to improve organic rankings and receive a more advanced approach to their on-page and off-page SEO strategy. They hired Internet Marketing Inc. to create, promote and track the success of an infographic called " Las Vegas Million Dollar Weekend Checklist." The audience the campaign targeted included affluent travelers, entertainment seekers, adventurists, and gaming enthusiasts.

ARIA’s goal was to acquire external backlinks and social shares to increase the SEO value of their website. The infographic was designed to increase social shares and get people clicking back to the ARIA Resort & Casino website. Knowing that backlinks continue to be the top ranking factor in Google’s search algorithm, an engaging and entertaining infographic would allow them to create a potentially viral piece of content that could be spread through the web to gain strong links back to ARIA’s website.

Contributors:

Content Marketing Specialist:	Becca James
Creative Director:	Irene Roberts
Director of Account Strategy:	Ryan Frank
Sr. Gaming Account Strategist:	John Wickes
SEM Project Manager:	Yichen Liu
SEO Project Manager:	Joe Arduini
	Derek Schoen
	Meg Kirkpatrick

INTERNET MARKETING INC.

Location: United States

About the Agency:

Internet Marketing Inc. (IMI) is one of the fastest growing full service Internet marketing agencies in the country with offices in San Diego and Las Vegas. They specialize in designing integrated digital programs that improve brand experiences and grow businesses through valuable data insights and strategy across paid, owned and earned media. Their digital experts nimbly adapt strategy based on a comprehensive view of a brand's online audience and program performance.