The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Employment Website
From creative thinking to product development and customer service, AT&T & Me highlights AT&T's focus on driving innovation and integrity in every aspect of the organization and employee culture. Through amazing rewards and endless opportunities, AT&T offers diversity and stability as a leading employer, focused on career development, community involvement and connecting people like never before.
AT&T & Me is and interactive recruitment microsite that highlights AT&T's core values, while allowing candidates to personally connect to the experience. The site uses Facebook Connect and a series of of engaging questions to personalize the content and reinforce AT&T's culture of innovation, sustainability and corporate citizenship. Candidates can literally see how they fit into the organization and share the experience with their peers.
Strategy involves delivering a consistent message of AT&T values and opportunities to a very large audience segmentation with varying demographics. Including everyone from college to experienced workers looking for part-time and full time employment as retail team members and managers, technicians, engineers, innovators, marketers, business and call center professionals.
Contributors:
| AT&T Staffing Director, Talent Attraction & Operations: | Jennifer Terry-Tharp |
| VP, Client Architect: | Dustin Naughton |
| Digital Producer: | Laura Cafasso |
| Creative Director: | Craig Knutson |
| Copywriter: | Jessica Quinby |
| Art Director: | Jake Ruef |
| Digital Project Manager: | Samantha Lacy |
| Director of User Interface: | Michael Spellacy |
| Lead Developer: | Bobby KC |
| Quality Assurance Analyst: | Diane Crawford |
TMP WORLDWIDE
Location: United States
About the Agency:
We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.