The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising.
E-lotto.be, the online part of the Belgian National Lottery has 415,000 players. Some players regularly buy an online game of chance, but other accounts play little or never. In December 2014 we wanted to activate these so-called ‘dormant players’ again by giving them a moment of fun.
