The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Automobile Online Ad
NOTE PLEASE USE THIS POSTCODE IN THE AD - T2R 0L1
Applications not Ads.
Inoventiv leverages a Brand's real time inventory by creating applications not ads, that add value to consumers’ activity and enhance long-term engagement with brands. Search&Display works on desktop IOS & Windows ), Smart Phones and all Tablet.
The goal is to not only promote the Audi Brand, but allow users to find what is available on their local Audi lot. Each campaign features actual real time lot inventory and by entering a Postal Code, the ad displays a search box that enables the user to select their individual choice of car, link to the VDP ( Vehicle Detail Page), inside the ad unit, before clicking through to the selected car landing page on the dealer site.
Potential buyers can also view a selected car video on the lot, chat live to the dealer or review a location Map, all within Search&Display
With Search&Display's Analyzer, each dealer can capture deep real time analytics within the ad unit, such as Impressions, Click throughs, Inventory Views, Time Spent by session and by Campaign, Most Popular Cars by inventory stock numbers, model and price and Most Popular users etc,
Contributors:
| Director of Marketing: | Shelly Hebert, Glenmore Audi |
| President & CEO: | John Marshall, Inoventiv Corp |
| Technology Director: | Matt Phillips, Inoventiv Corp |
| Feature Chat: | Patrick Arlia, Twoople.com |
INOVENTIV CORP
Location: Canada
About the Agency:
Inoventiv's patented format, Search&Display has opened a whole new medium to marketers and is radically changing the way users interact with online advertising using search. The concept is a simple one: Allow users to personalise advertising —make it relevant and want to engage with—when they want to use it, all without interruption and all without ever leaving the page.