Online video in promotion of the Minneapolis-based restaurant, Jake O’Connor’s Public House. The goal of the ad is to build general buzz and awareness surrounding the restaurant and remind people that at Jake O’Connor’s the food is taken seriously, but that’s about it. With a lean budget in a high-cost media market, we need to reach a broad audience of A18-54 with something disruptive and memorable that could make $1 work like $100 to incite the interest of current, former and prospective customers alike, and ultimately, driving more people to come in, more often.
