Best Real Estate Integrated Ad Campaign

Catalyst was asked to create a Cyber Monday campaign and collateral for Campus Advantage, a student housing owner and operator based in Austin, Texas. The campaign was used to market student housing properties to students (18-24 years old) in over 30 markets around the United States. The campaign needed to be inclusive of all properties within the portfolio while being universal enough to be cost effective for each property to buy-­in without having to change each piece of collateral. Catalyst completed a Cyber Monday campaign for Campus Advantage in 2014 that was very successful for the property and the client wanted this year’s campaign to surpass that of last year. The expectation was to be 100 leases ahead of where the portfolio was the previous year, a goal that was surpassed during the campaign.

Contributors:

Operations & Strategy Director:	Christy McFerren
Creative Strategy Manager:	Katie Degutis
Senior Designer:	Lauren Goodman
Interactive Specialist:	Luke Dyer
Digital Marketing Specialist: SEO & Web:	Josh Jennings
Digital Marketing Specialist: SEM:	Melissa Cornine
Senior Project Manager:	Sarah Frederick

CATALYST

Location: USA

About the Agency:

Catalyst is a full-service marketing agency dedicated to providing strategic marketing to our clients. Based in Austin, Texas, our recognized and award-winning marketing leaders have been specifically recruited based on their areas of expertise, including direct response, database marketing, media, public relations services, and, of course, creative. We are driven to be agents of change; we are the catalyst in your equation. We work with many of the existing elements used in traditional marketing and sales every day, but we bring action and change - collectively, our team members are the agent that adds significant impact to the existing formula. Our understanding of niche markets and our ability to help our clients overcome obstacles and our tailored approach to make us unique, just like your brand. We never exercise a one-size-fits-all strategy - our strategic process, tailored approach, and customized solutions yield measurable results for our clients.