The goal of this integrated marketing campaign was to use a mix of traditional and digital media to built brand awareness of the Advocate Heart Institute at all 13 Advocate hospitals across metro Chicago. The campaign 'Your heart deserves more' #MoreHeart, has multiple ad platforms from TV , interactive rich media ads on the Google Display Network, WebMD , YouTube preroll video ads, SEM, SEO and social media advertising. There are three calls-to-action associated with this campaign 1. To know our Brand 2. Take our online heart risk assessment 3. Learn CPR - using the rhythm of the song #StayinAlive. In addition, we hosted a citywide CPR event on one day with three time slots at The Advocate Center which is The Chicago Bulls training facility.