The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Computer: Software Online Video
Sage One online accounting software for small businesses required a customer acquisition campaign. A strong value proposition of Sage One was their pricing model, and since business owners are very price conscious, a campaign focussed on pricing suited well.
To ignite interest and ultimately conversions, Brightlabs executed the "30 cents a day" campaign. To illustrate what one could get for only 30 cents a day, Brightlabs scripted, storyboarded and produced a video to be the hero driver of the campaign.
The motion graphics playfully displayed how one could run their business better for only 30 cents a day. It highlighted what you could normally get for only 30 cents, such as a ‘bite of a muffin’ or ‘a half used pencil’ versus feature-rich online accounting software.
The campaign was launched featuring the video across multiple digital touch-points and channels. It has garnered more than 15,000 views in 3 months, becoming the highest viewed video on the clients YouTube channel achieving and exceeding their customer acquisition goals.
Contributors:
BRIGHTLABS PTY LTD
Website: www.brightlabs.com.au/
Location: Australia
About the Agency:
Award winning creative solutions tailored to your business. We develop engaging creative and digital experiences that focus on building your business by connecting your brand with customers and ultimately, driving sales. So how do we do it? Our strategic approach sets us apart. By truly understanding what motivates, inspires and excites your customers we provide exceptional insight to produce creative and results-driven marketing solutions. We are not confined by digital parameters, and extend our capabilities across online and offline mediums for maximum reach, with inspiring results.