The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Hotel And Lodging Online Ad
The Target Audience was affluent travelers in market for a trip to Colorado, age 30+, college educated or more, with an income of $200,000 - $250,000 plus annually. Key psycho-graphics (interests, opinions, and activities) included the following: The Affluent Colorado Traveler Top Spender on Luxury Travel, Frequent Spender on Luxury Travel and Art + Culture The Affluent Family Travelers Children in HH: +1 Interest in Family Travel, Family Vacationers and Health, Wellness and Fitness The Outdoor Adventure Traveler Interests and Affinities: Adventure Traveler, Outdoor Enthusiast and Interest in Hiking The Colorado Golf Traveler Golf Vacationer, Interest in Golf Trip and Passionate about Golf The Spa Maven Spa Maven, Interest in Spa and Health, Wellness + Fitness Goals: • Grow ecommerce revenue contribution • Increase presence and visibility on the Search Engines • Continue to grow occupancy while maintaining or increasing the average daily rate • Grow new users visitation to the site • Increase engagement among affluent Colorado travelers through higher awareness strategies • Grow internal database • Utilize 1st party data to develop and find opportunity audiences • Increase group business among meetings and weddings
Contributors:
CENDYN/ONE
Location: United States