Best Gay/lesbian Integrated Ad Campaign

The Live Proud campaign is targeted at the LGBT community including friends, families and supporters. The goal of the campaign was to make an impactful connection between the LGBT community and the AT&T brand, highlighting AT&T's commitment and attributes. Highlight that AT&T is a proud supporter of the LGBT community. Communicate to consumers that AT&T is committed to bringing them the best mobile broadband network and engage with consumers in an exciting way.

Contributors:

Executive Director Marketing Management :	Laura Hernandez
Director of Diverse Markets:	Dora Lorenzo
Sr. Marketing Manager of Diverse Markets:	Nancy Yim
Principal at The 360 Agency:	Leticia Galindo
Principal at The 360 Agency:	Jennifer Banda Ludden
Sr. Account Manager at The 360 Agency:	Sharon Ezra

360 AGENCY

Location: USA

About the Agency:

The 360 Agency specializes in marketing communication campaigns that tap into the unique trends, nuances and vibes of real people. Our work spans from ideation & strategy, to digital & experiential – and all the in between. The best way to have your message resonate with consumers is through memorable and one-of-a-kind experiences that capture the hearts and passions of people. We bring those experiences to life on all platforms, on-line, in-store and off-site, and we cleverly put your brand at the forefront of the excitement. Bold ideas. Clever Strategy. Measureable results.