The Palm Beach County Food Bank asked us to create a promotional video to support their participation in the one-day online giving event, The Great Give. The video had to be compelling enough to stand out in a sea of non-profit messaging.
Using hidden cameras, we filmed children asking diners at a local Farmer's Market for food. Every single person approached offered to share their meal or buy the child something to eat. Our campaign aimed to remind viewers that just because a child isn't standing in front of you, it doesn’t mean they don't need your help. The video was launched with a social media campaign and paired complementary email and direct mail messaging.
The Palm Beach County Food Bank had its most successful one-day fundraising event ever and reached tens of thousands of new supporters.
