Designed by Italians, made for Americans, the FIAT 500X blends trademark FIAT design with crossover capability. To herald the vehicle's U.S. debut, we created a digital campaign around the story of how the 500X, the Italian Crossover, crossed over. At the center of the campaign was a rich media game that brings the story to life. Users took control of the 500X as it traveled from Italy, across the Channel, under the Tube and over the Atlantic in a whimsical experience inspired by side-scrollers and classic European travel posters.
