To position Bank of New York as an integral brand for the inquisi-tive movers and shakers who are the Wired audience. BNY would be juxtaposed within inspiring and utilitarian native content and presented in a rich, organic way.
Contributors:
Vice President Corporate Marketing (BNY Mellon): | Anneka Benn |
Executive Brand Director (WIRED): | Camille Signorelli |
Art Director (WIRED): | Mark Majdanski |
Sr Producer (23 Stories x Condé Nast): | Liz Porto |
Technical Lead (23 Stories x Condé Nast): | Addison Rodomista |
23 STORIES X CONDé NAST
Location: USA