OMD Entertainment partnered with Amobee to help Marvel launch a digital campaign to support the motion picture release of Ant-Man. The goal of the campaign was to generate awareness and excitement around the movie as the next must-see chapter in the Marvel series. The marketing objective was to drive interest in the film and generate ticket sales by transporting audiences into the microscopic world of Ant-Man. The campaign was targeted to three primary audience categories: men/women (ages 18-49), families/parents, and kids (boy-skewed).
