Best Automobile Online Campaign, Best Mobile Online Campaign

The Jeep brand launched the all-new 2015 Jeep Renegade in the first quarter of this year. The Renegade combines classic Jeep styling, 4x4 capability, utility and open-air freedom with fuel-efficient powertrains and advanced technologies in a modern, efficient package designed to attract a youthful and adventurous customer. With that in mind, a rich media experience was created to appeal to that sense of adventure. The Explore this Land desktop rich media execution allows users to view how far they can travel on one tank of gas based on the location they select. When viewing on a mobile device, locations in the nearest city are shown, based on the user’s geo-location. In addition to viewing fun locations around the country, users could click on hot spots to explore features available on the vehicle. Standard banners were also produced in the same vein: this vehicle was built for the adventurer.

Contributors:

Chief Creative Officer:	Gaston Legorburu
Creative Director:	Alan Pafenbach
Associate Creative Directors:	Giancarlo Pisani, Ronan Doyle
Art Directors:	Tyler Smith, Shankar Durai
Copywriter:	Lawrence Wang
Developer:	Kevin Ho
Quality Assurance:	Matthew Seguin
Creative Operations:	Kerry Aitcheson
Producer:	Nawal Sadeq
Project Manager:	Allyson Mecca

SAPIENTNITRO

Location: USA