Sylvan Learning is a leading education brand, providing personalized tutoring services to children in grades K-12, from more than 800 centers throughout the US and Canada. They partnered with DAC Group to manage their local listings, localize their digital paid media – including SEM, display and social – and deliver search-friendly, conversion-optimized and mobile-ready landing pages.
While traditional print, direct mail and television lead gen advertising remained effective, a rapid digital adoption by consumers and an increase in online pre-purchase research by Sylvan prospects solidified their need for a hyper-local, conversion-focused digital strategy.
Our agency was tasked with:
- improving growing spend inefficiencies from rising CPC’s driving up the cost per lead;
- While at the same time improving lead quality conversion with the same media spend.
In a nutshell. Drive more for less.
Dates: 1/5/2015 – 6/28/2015
Launch Phase:
1. Paid Search Strategy: phased launch 1/5/2015 – 2/19/2015
2. Landing Page Copy Refresh 4/8/2015
