Best Hotel And Lodging Email Message Campaign

Kimpton strives to create a customized experience with bold, playful design, award-winning dining and perk-y amenities for guests to experience the ultimate boutique hotel stay. Kimpton guests receive a monthly newsletter, various brandwide offers and discounts, as well as regional deals. Segmentation is based on guests’ past stay locations, local markets and feeding markets.

Newsletters keep guests informed on all things related to Kimpton Hotels, from seasonal recipes offered by their various restaurants and bars, to special amenities and activities provided by their favorite properties. Brandwide emails convey the upscale style and design sensibilities of Kimpton Hotels, representing the brand at its very best. The emails present a single promotional offer to Kimpton members, relying on a distinctive, sophisticated but unstuffy brand voice that inspires members to take action. Regional emails, meanwhile, showcase a multitude of specials pertaining to a specific region or particular hotel. Examples include escaping the winter weather, presenting a newly renovated hotel, offering Kimpton’s best rate and waived fees.

Contributors:

Executive Vice President, Chief Creative Officer, Partner:	Alan Blose
Vice President, Group Creative Director:	Todd Chambers
Senior Art Director:	Lee Summers
Senior Copywriter:	Zoë Courtman-Smith
Director of eCRM Technology:	Billy McNair
Account Service:	Jana Ferguson, Angela Starkey, Aaren Graves

BKV

Location: US