The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SWELL NY


VOGUE KOREA -

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Best Fashion Or Beauty Online Video, Best Magazine Online Video

“Muk Bang” is a tribute to the Korean movement, muk bang, in which a person eats massive quantities of food while being broadcasted via webcam. NY based filmmakers Tn’T (Tarik Malak & Timothy Douglas), in collaboration with Vogue Korea and supermodel Jessica Stam, wanted to take the first "haute couture” spin on this digital phenomenon. The film is also a tongue-in-cheek homage to the glorious days of "porno chic” fashion photography, as well as low-fi internet graphic design, and a genuine love letter to modern Internet culture and Korean food.

Contributors:

Director: Tarik Malak
Director: Timothy Douglas
Production Company: SWELL
Post-Production Company: SWELL Post

SWELL

Location: USA