Best Retail Integrated Ad Campaign

With four showroom locations and annual revenues in the high seven figures, Beverley Hills Home Improvements is one of the Toronto region’s largest window and door dealers. The company has been noticing a decline in their return of investment on traditional media advertising (e.g., newspaper) for the last several years. To stay relevant and thrive in the year’s ahead, Beverley Hills wanted to incorporate an effective digital marketing strategy into their marketing that connected the brand to home owners in their geographic markets at all identified stages of the sales funnel. tbk Creative developed an integrated digital marketing strategy to target such consumers with the goals of increasing web traffic, organic search traffic (e.g., Google), and to generate an increase in leads derived from online mediums.

Contributors:

President, Beverley Hills Home Improvements:	Joe Zaborski
Sales Manager, Beverley Hills Home Improvements:	Gus Zubrickas
Account Manager, tbk Creative:	Kylie McConnell
Digital Manager, tbk Creative:	Amanda Tadgell
Senior Designer, tbk Creative:	Serj Kozlov
Associate Front End Web Developer, tbk Creative:	Scott Blinch
Associate Back End Web Developer, tbk Creative:	Jonelle Carroll-Berube
VP Technology, tbk Creative:	Andre Lefort
CEO & Creative Director, tbk Creative:	Melissa McInerney
President, tbk Creative:	Andrew Schiestel

TBK CREATIVE

Location: Canada