The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best B2b Integrated Ad Campaign
Based in San Francisco, Turn is the largest independent company in the advertising technology sector and the recognized leader in platform-based mobile, video, display, TV, and social advertising.
April Six was asked to conceive and develop a comprehensive marketing campaign to increase awareness of the Turn brand, and build preference for its solutions, to an audience of senior marketing and media professionals.
Our primary communications objectives were designed to:
- Intrinsically link the Turn brand with the constant evolution of digital advertising
- Clearly differentiate Turn from literally hundreds of competitive adtech providers
- Strongly establish the Turn Digital Hub as the de facto tool for real-time marketing
The multi-channel campaign was executed across print and digital advertising, digital experiences, social media, and in promotions at adtech industry events. Wrapped around it all was the unexpected idea that embracing the unpredictable chaos of modern marketing is exactly what it takes to make sense of it. And, with that, the concept of Living, Breathing Marketing was born.
Contributors:
| Creative Director: | Erik Ulvestad |
| Creative Director/Copywriter: | Tom Lucente |
| Art Director: | Caroline Wallace |
| Art Director: | Elizabeth Jacoby |
| Senior Production Artist: | Gerry Pirritano |
| Senior Digital Developer: | David Dingvean |
| Managing Director: | Jill Melchionda |
| Senior Account Manager: | Grady Wieger |
| Account Manager: | Savita Paul |
| Senior Digital Developer: | Vahan Shamlian |
APRIL SIX
Website: www.aprilsix.com
Location:
About the Agency:
April Six is a global B2B marketing agency working with some of the world’s most innovative technology brands. From offices in London, San Francisco and Singapore, we specialize in delivering exceptional strategic marketing and results-driven integrated programs that cross media and regional barriers. Our end-to-end capabilities include: strategic planning and analysis; integrated digital and social programs; results-driven creativity delivered through integrated campaigns, lead generation, nurture and account-based marketing; turn-key implementation for global execution across regions at speed, including translation and localization; sales enablement; internal and channel marketing and event support; marketing automation expertise; website, tool and application development; business analysis; information architecture and UX. optimization.