This weekly, influencer-hosted web series was created to engage a younger audience for the release and roll out of the new LEGO® Dimensions video game and subsequent expansion packs. ONE+K built the series around the already existing YouTube stars and carried it through all phases of development to delivery: scripting, set design, production, art direction, gameplay capture, post production and finishing. This campaign helped differentiate the product in the already crowded toys-to-life category by engaging young fans directly with talent they already trust and follow, while also offering exclusive info and content ahead of other influencer reviews.
ONE+K
Location: United States
About the Agency:
ONE+K is an agency
founded in creativity,
driven by technology,
and dedicated to the power of story…
