The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Financial Services Online Video
“Knitting”, our online video for automated investment service Wealthfront, aims to show millennials that it’s never too late to start investing in their futures. We sought an unconventional approach of speaking “peer-to-peer” to young professionals (26-34) about making smart decisions with their money early in their careers. “Knitting” aimed to help demystify long-term investment management and encourage millennial consumers to start asking important questions about their financial futures.
To connect with our audience, we supercharged an overplayed cultural mainstay -- the ubiquitous hipster -- creating a set of characters who speak directly to young people about relatable financial topics such as the cost of investing and the enablement of entrepreneurial dreams.
“Knitting” simultaneously launched online and on air in June 2015; the video created quite a stir, triggering a social conversation strong enough to earn a #9 ranking on Adweek’s Lost Remote Most Engaging Ads List on June 4th, 2015, as a result of 5,325 social actions across the internet that week.
(Adweek’s Lost Remote Most Engaging Ads List link with airing information:
http://www.adweek.com/lostremote/clash-of-clans-retains-top-digital-advertising-engagement-spot-with-help-of-nba-nhl-playoffs/52607)
Contributors:
| Marketing Manager, Wealthfront: | Maya Grinberg |
| Writer, Director: | Katherine St. Lawrence |
| Creative Director: | Nick Lange |
| Producer: | Val Chepurny |
| Production Coordinator: | Jazmine Rodriguez |
| Art Director: | J.C. Molina |
| Director of Photography : | Topher Osborn |
| Editor : | Liam White |
| Colorist : | Kelly Reese at Deluxe |
| Mixer : | Tom Boykin |
NURTURE DIGITAL
Website: www.nurturedigital.com
Location: United States
About the Agency:
Nurture is a leading digital creative agency. We work with brands and agencies to create, produce and distribute online video and broadcast commercial campaigns. We specialize in strategy, execution, distribution and performance measurement, and pride ourselves on a highly creative, collaborative and cinematic approach. Based in Los Angeles, we have an in-house team of directors, strategists, producers, designers, editors and animators who are dedicated to ensuring our client’s vision is realized on brief, on time and on budget.