The brief was to : “produce a press and events communications campaign to highlight EDF’s role as an official partner of COP21.”
In response, we decided to create an integrated, interactive, digital-focused campaign to raise awareness of challenges surrounding COP21.
The central idea : a plan of action - “Meeting the 2C Target together”, and a slogan - #2Ctarget, to enable the general public to show their commitment and voice their desire for a better future for the planet.
The tone adopted is resolutely optimistic, in stark contrast to the flood of catastrophic images in the media.
The rich online campaign includes : dedicated website, digital signage campaign, display, social media, outdoor, e-influence activation. (details included on website)
